Just in time before Fashion Week, our editor Jess Markwood managed to grab 5 minutes with 5 designers to ask them the 5 all-important questions. Read on to find out who they were and what they had to say.

Don't forget London Fashion Weekend on the 25th - 28th Feb. All the below featured designers will be there and tickets are selling fast! 

Lulu Guinness:

1. What’s your inspiration for this season’s collection?

I was inspired by the iconic 1960’s model Peggy Moffit, who was famous for her graphic eye make-up. The collection features bags embroidered with make-up palettes and a cute ‘Doll Face’ bag. 

2. Do you have a style icon? 

I'm inspired by the glamour and elegance of the 50’s, Elsa Schiaperelli has always been a huge inspiration to me. 

3. What’s your top style tip this summer? 

Wear lots of brights and florals 

4. If you could collaborate with anyone who would it be? 

Stephen Jones is a great friend of mine so it would be fun to work with him on a project. 

5. What was the last party you went to and who was there? 

The Dior Christmas Tree launch at Claridges. 

To shop Lulu Guiness' S/S collection click here

1. What’s your inspiration for this coming season’s collection?

Mods and Rockers 

2. Do you have a style icon? 

Many. I am a little in love with Charlotte Gainsbourg at the moment.

3. What’s your top style tip this summer? 

Long live the stud. 

4. If you could collaborate with anyone who would it be? 

Dan Baldwin. He is a fabulous artist with whom we are collaborating. 

5. What was the last party you went to and who was there? 

My daughers classmates 6th birthday party. Her mum, dad and granny were all present.

Alice McCall:

1. What’s your inspiration for this coming season’s collection? 

My spring collection is centred around the Harlem Renaissance, an era which refers to the flowering of African American cultural and intellectual life during the 1920s and 1930s in New York. 

2. Do you have a style icon?

Lou Doillon and her sister Charlotte Gainsbourg. Those 2 are just gorgeous. 

3. What’s your top style tip this summer? 

I never plan my outfits and I like to wear a different outfit everyday. For me style is more about freedom of expression than conformity. 

4. If you could collaborate with anyone who would it be? 

It would have to be one of my style icons – Lou Doillon or Charlotte Gainsbourg. 

1. What’s your inspiration for this coming season’s collection?

Spring/Summer is my favourite season because I can make use of bright, cheerful colours. Both vibrant colours and muted pastels will make an impact this coming season.

2. Do you have a style icon? 

Farrah Fawcett was fabulous from top to toe, Grace Kelly for her ladylike coats and dresses. 

3. What’s your top style tip this summer? 

As I’ll be 8 months pregnant I can only think about Maternity style right now!

4. If you could collaborate with anyone who would it be? 

Sonya Rykiel would be a perfect match for Anna Lou of London. 

5. What was the last party you went to and who was there?

I used to like the London party scene but now I prefer spending time relaxing with my friends and fiancée. We just spent our New Years Eve in Byron Bay travelling in our campervan.

Stina Richardson:

1. What’s your inspiration for this coming season’s collection?

Nature is always my constant inspiration, its designs, colour combinations and delicacy is beyond what we could ever create. 

2. Do you have a style icon?

My style icons are quite erratic. I love the fun Debbie Harry has with colour which are reflected in her songs, they're happy and match her bright white hair and pink lipstick! 

3. What’s your top style tip this summer?

Celebrate colour! Always be and feel comfortable. If you are not, you cannot truly shine.

4. If you could collaborate with anyone who would it be?

A perfume House like Annick Goutal or L'Artisan Perfumer because I love history and I am very inspired by fragrance.

5. What was the last party you went to and who was there?

I was at the Dorchester for New Year this year. Last New Year I was in South Africa at Sol Kersner's and that was as glam as you can get - banks of sunflowers, buckets of caviar and fireworks that lit the sky.