Winner of Drapers’ 2011 Best New Etailer Award, Missguided are a British based fashion and accessories boutique who have fast established themselves in the online fashion arena. Set up only in 2009, Missguided are quickly becoming one of our favourites for fast fashion at fantastic prices. Along with everyday wardrobe essentials and accessories, Missguided claim to offer the latest catwalk and celebrity trend inspired pieces. The site is updated with new styles arriving daily which keeps their offering up to date and of the minute. As well as categorising their range by product type, including dresses, tops, trousers, knitwear, blazers, shorts and skirts, Missguided also narrow their range by celebrities, such as Cheryl Cole, Rihanna and Kate Middleton, as well as trends of the season allowing you to access a particular look quickly and easily. Their collection of footwear spans shoes, boots, wedges and flats. Their blog is well worth a look and features behind the scenes action, their latest new arrivals and photo shoots. Overall Missguided are a firm favourite of ours here at OSOYOU.