Rare is a boutique women's fashion brand, often featured as a concession in department stores and high street chains. Influenced by the catwalk, and celebrities, the brand aims to make hot fashion available to the masses. The Rare fashion website also features the Opulence and Paprika brands. Celebrities who have been spotted wearing Rare clothing include Selina Gomez, Frankie from The Saturdays, Mollie King from The Saturdays and Una Healy from The Saturdays. They do have a lot of body con-style dresses, but for those who don't feel quite as body confident, they have plenty of floral, flirt dresses and some cute playsuits and maxi dresses. They've also got some great accessories, with bags around £30-40, and jewellery under £10. Aside from their website, Rare can be found in Topshop, where it is Topshop’s highest selling ladies fashion concession. With that kind of success, it's clear that Rare have got the fashion formula just right.