SweatyBetty is a fashion brand for active women who prefer yoga, pilates and swimming to a day at the shops. The workout range is simple, but feminine and comfortable. So it's out with the baggy t-shirts and shorts, and in with leggings and active jumpsuits. Celebrity fans include Elle Macpherson, Davina McCall and Nigella Lawson. The great thing about SweatyBetty is that they don't try to trade off style for sport. They understand that when you hit the gym or studio, you still want to look good (especially if your gym has mirrors EVERYWHERE.) They also don't fall into the trap of a lot of other designers. They create outfits for women, instead of adapting outfits for men or creating something teeny tiny that gives very little support. The biggest reason we love SweatyBetty though? They say on their website "we still believe in healthy living, having fun and Cornish clotted cream." That's a team after our own hearts.