With fans like Carrie Underwood, Taylor Swift, Kim Kardashain, Little Mix, Pippa Middleton, half the cast of One Tree Hill and ANTM's Nigel Barker, Ted Baker is a brand that appeals to both men and women. And frankly, if it's good enough for the sister of our future Queen (and arguably derriere of the year), it's good enough for us! Ted Baker products are classic with a modern twist, making it perfect for smart casual work wear and nights out. Think preppy, classic American, and you're onto the right track. Ted Baker shoes in particularly are worth checking out, and their dresses are wearable with enough detail to make them stand out. Gentlemen tend to go for Ted Baker suits, known for their sharp cuts and quality fabrics. In fact, they launched as a shirt specialist in Glasgow. Not seen their advertising? Well, that's because they prefer to promote themselves with word-of-mouth and unusual approaches like giving away football cards, Paxo stuffing at Christmas and a can of chocolate bunny hotpot for Easter. Unusual, but it's clearly worked for them!