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Whether you call it berry, wine or oxblood, on our quest for the streets’ most stylish, we’ve seen an explosion of a certain shade gracing many an outfit. The OSO rich red tone, which has a luxe purple tinge to it, matches perfectly with denim and can be a safe way to introduce a hit of colour into your wardrobe. Whether you fancy a pair of blood red skinny jeans, a luxe berry blazer or a wine coloured dress, this shade can take many forms and works perfectly to add a luxe edge to your look. We’ve hunted down a selection of style savvy beauts on the street who are showing us how to wear the colour with stylish ease.

  • Isa, 22, Student

    Isa is an effortless fashionista - those skinny black ankle grazers look great with heeled ankle boots, and rolling the sleeves on the oversized H&M boyfriend coat adds a touch or originality. The berry blouse pops in a sea of black.

  • Blaise, 18, Student

    Blaise has taken inspiration from multiple trends! We love her leather leggings topped off with a pussy bow blouse and berry baseball jacket. Throw on a pair of Urban Outfitters wedges to add height, and a purple bag for a pop of colour. 

  • Harriet, BINTM Live

    Oversized shirts and skinny jeans are staple choices in our book! Taking inspiration from an autumna colour palette, Harriet has teamed those gorgeous berry skinny jeans with some cute brown brogues.

  • Friends, BINTM Live

    We bumped into these fantastic girls at BINTM. Collectively they're rocking essential pieces - leopard print, striped jeans, ankle boots, loafers, berry coloured knitwear, blazers, and that all important arm candy. A fierce fashion trio!

  • Ane, 21, Bartender

    Ane gives us a great example of how to transition denim cut off shorts into winter, teaming them with tights and a cream shirt. We love the pop of her H&M berry cardigan under her vintage leather jacket, and ankle boots complete the look.

  • Nichole, 18, Student

    Berry jeans are huge this autumn. Nichole's denim shirt makes her jeans pop, and the peace necklace and cute Barratts ankle boots are the perfect finishing touches.

  • Sasha, 16, Student

    Sasha effortlessly ticks off three of this season's huge trends with her Topshop berry coloured peter pan collar swing top and her H&M faux fur bag, which is a great way of tackling this winter's faux fur trend subtly.

  • Laura, 19, Student

    Laura is on trend with her gorgeous oversized knitwear in a berry shade. Wearing this rich colour over a white t-shirt makes her stand out from the crowd. It's paired perfectly with patched jeans and some cute tan ankle boots.

  • Amy, 22, Visual Merchandiser

    We couldn't believe Amy's fabulous two tone coat with leather sleeves was from Zara, or her amazing camel riding boots were from Topshop! A skull print scarf (Not McQueen, but River Island!) and on trend berry jeans complete the look.

  • Megan, 17, Student

    Megan has a casual, understated look made up of  on-trend ankle boots, a cute collared day dress and that all important oversized berry coloured cardigan, perfect for keeping warm and staying fashionable this winter.

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